Four Kids and It


Ahead of the launch of the highly-anticipated Sky Cinema children’s film 'Four Kids and IT’, Sky wanted to deliver a campaign that would raise awareness of the film to children and parent audiences.

Target Audience

The campaign looked to engage with children aged 7-14, to drive 'pester power’ among children to get their parents to add Sky Cinema to the household.

Strategy

Create a campaign that would highlight the magical and adventurous storyline of the movie, with a particular focus on the main characters ability to grant wishes. With gaming one of the most popular activities for children, Mediacom turned to Venatus to deliver the campaign across their portfolio of kids websites and gaming apps.

Venatus offered unique creative opportunities, including custom branded games to drive engagement around the film, highlighting the magic and adventure of the story.

Creative

A mixture of creative formats to ensure impact across gaming environments popular with the young audience, including an MRAID/bespoke branded game that brought to life the themes of the movie.

Audiences were invited to help Psammead collect as many coins as he could flying through the air without bumping into any obstacles along the way. Alongside this format, Venatus used cross-device skinned pre-roll, which offered cost-effective reach to drive views for the trailer of the film.

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Four Kids and It Mobile Game


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